Your boss passes you in the hallway a few hours after you led an important meeting. She stops you and says, “Hey, about that meeting this morning. I have some feedback for you.” At that moment, what do you think: “wow, that’s great,” or, “oh crap, now what?” If you are like most of us humans, you will want to flee rather than endure your boss’s ‘feedback.’ But this is an odd reaction when you consider the research on professional development. These studies reveal that people are hungry for feedback and believe that feedback is essential for their progress. So, we say we want feedback but we would sooner run for the hills when it is offered. Why the contradiction?